VISUAL IDENTITY / BRANDING
Visual Identity & Branding extension for Corus Entertainment.
Corus Entertainment has been known as the Canadian broadcasting company with strong kids programming and entertainment pedigree. The recent acquisition of Shaw Media strengthened Corus’ portfolio of brands with Shaw’s specialty channels and analytics expertise, allowing Corus to move beyond their Canadian roots as an internationally renowned media and content powerhouse. The challenge was to help position two merging companies as one stronger brand leveraging the unique strengths of Corus and Shaw. The original identity was created by Troika after which Corus Creative Agency further developed the branding and extended the visual identity to all fields.
Initial Pitch: Troika
Creative Direction: Vince Robles
Art Direction: Bart Sciana
Animation: Corus Creative Agency
Lead Design: Ivo Matić
Project done working @Corus Entertainment
SPRING 2016
