VISUAL IDENTITY / BRANDING
Visual Identity & Branding for Ploče Sailing / Plovidba.
Ploče Sailing is a nautical company that offers yacht charters and sailing trips. Based in Ploče, a new destination on Croatian nautical charts, perfectly positioned between Split and Dubrovnik. The concept of the identity was to create a bold and modern brand to differentiate itself from its competitors.
Art Direction & Design: Ivo Matić
Photography: Studio Idearium
SPRING 2016
![](https://cdn.myportfolio.com/377c2cec44e95efcf7d7c262c9c4c19c/cc73c4d6-1e1c-4c3b-927c-7256bea8021a_rw_1920.jpg?h=c3f345cfc5df993acc750561708c6846)
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![](https://cdn.myportfolio.com/377c2cec44e95efcf7d7c262c9c4c19c/f108c03d-bdf4-4e0c-9172-a46ba65542b0_rw_1920.jpg?h=4791b153e74ec5dbdaa0daadf0f87564)
![](https://cdn.myportfolio.com/377c2cec44e95efcf7d7c262c9c4c19c/74814f15-6af3-4e8a-9351-6f5f5661502f_rw_1920.jpg?h=0a92101e7325bb4be7bfa6e10916aa23)
![](https://cdn.myportfolio.com/377c2cec44e95efcf7d7c262c9c4c19c/7fd358aa-dfc8-4549-bc12-05b743fa71f1_rw_1920.jpg?h=1933143f3e67fd62d248d2dbacebadd2)