Visual Identity & Branding for Ploče Sailing / Plovidba.
Ploče Sailing is a nautical company that offers yacht charters and sailing trips. Based in Ploče, a new destination on Croatian nautical charts, perfectly positioned between Split and Dubrovnik. The concept of the identity was to create a bold and modern brand to differentiate itself from its competitors.
Art Direction & Design: Ivo Matić
Photography: Studio Idearium